Measurement3 min read
Nielsen Deploys Seven Major Changes to US TV Currency
19 days ago
Top Story
Industry6sense Acquires Granite Media to Bolster Performance Marketing
B2B intelligence platform 6sense has acquired performance marketing provider Granite Media to accelerate advertising innovation. The deal coincides with the appointment of new executive leadership to drive the company's next phase of growth.
Read full story
2 min readSep 18, 2026
News
Industry4 min read
Australian Online Ad Market Hits 19.8 Billion Dollars
19 days ago
Privacy3 min read
Harvard Study Links Ad Data Collection to Journalist Surveillance
20 days ago
Retail Media4 min read
Retail Media Networks Shift Focus as Market Consolidation Looms
20 days ago
CTV & Video3 min read
Yospace Launches Ad Presentation for Non-Linear Streaming
21 days ago
Editor's Picks
The Retail Media Gold Rush: Why Fragmentation Will Kill the Middle Class
7 min read
The Agentic Era: Why Human Traders Are Becoming Obsolete in Programmatic
6 min read
CTV Consolidation: The Death of Fragmented Inventory and Open Web Reach
6 min read
Retail Media is a Ponzi Scheme Built on Vanity Metrics
4 min read
AI Will Kill Creative, Leaving Us With a Sea of Beige
5 min read
The Retail Media Gold Rush: Why Brands Must Stop Renting and Start Owning
7 min read
Beyond the Hype: Why Agentic AI is the Final Nail in the Coffin for Manual Ops
6 min read
AI Will Kill The Creative Class, And You’re Helping It Happen
4 min read
Opinion
Sarah Blackwell
Retail Media Is A Cluttered Mess And The Growth Is A Mirage
Retail media is being hailed as the industry's savior, but it is rapidly devolving into a digital flea market of ad clutter. Beneath the $200 billion hype, retailers are struggling with fragmented infrastructure and diminishing returns that threaten to alienate the very shoppers they claim to serve.
4 days ago4 min read
Interviews
Interview
Retail Media is a Ponzi Scheme Built on Vanity Metrics
Brands are pouring billions into retail media networks, chasing closed-loop attribution that is little more than glorified trade spend. We aren't building a new ad channel; we are just paying a 'store tax' disguised as innovation.
22 days ago4 min read
Deep Analysis
Retail Media
The Retail Media 'Walled Garden' Trap is Killing Independent Publishers
7 min read5 days ago
Retail Media
The Retail Media Gold Rush: Why Fragmentation Will Kill the Middle Class
7 min read12 days ago
Programmatic
The Agentic Era: Why Human Traders Are Becoming Obsolete in Programmatic
6 min read19 days ago
CTV & Video
CTV Consolidation: The Death of Fragmented Inventory and Open Web Reach
6 min read19 days ago
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